About Apple’s Shot On Campaign




Apple’s campaign to promote the new camera on its freshly-launched IPhone6 might not have been the most innovative advertising stance, however, it reveals a subtle change of direction for the company; a shift towards luxury and right-at its heart lies the Apple Watch.

And it’s not alone in trying this: Starbucks convinced America that spending €4 a day on a fancy coffee is an affordable act of self-indulgence whilst. Nike makes people believe they will perform better wearing a €300 piece of sportswear. All of these brands are creating a new kind of collective and inclusive aspiration that tugs hard at emotions and personal motivations.

Read More