Designing Delightful Experiences

It’s often said that your website is like a shop window into your business. Just as you would design your shop to offer a comfortable space and great experience, the same applies to your online visitors. Creating a delightful environment online means that people will enjoy the time they spend on your website and ensure they keep coming back.

Why is UX is so important?

Businesses have realised the value of having an Experience Designer who’s purely focused on understanding how the product relates to the customer. If you use mental models and persona to help you understand how people think, you could understand their expectations and aspirations.

For smaller businesses you don’t need to spend a lot of money on research. You can do all kinds of stuff.
The book ‘Just Enough Research’ by Erika Hall is a great place to start. It’s all about talking to the user and discovering their motivations.