We are people and we love stories. But, when we talk about narrative in business, what we really mean?
Narrative is the story of you and your company that lets your market instantly:
– like, and
– trust you.
A story shows people that you’re not just “another” business… You’re “THE” business
They instantly understand why you’re different. And why you’re better.
You will attract people with the same common sense of value. People that believe in what you believe.Read More›
People have long predicted the death of business cards, or the death of print as we increasingly use online and mobile services – but they’re wrong.
Business cards, gift cards, and loyalty cards – the industry continues to show growth. The reason is simple – our brains aren’t digital.Read More›
Last month, we mused on whether Google’s Alphabet website, in particular its new typeface, dropped hints about a new logo for the search giant. And now Google has announced exactly that, plus a new identity family as the company cements its new corporate position as part of the Alphabet group.Read More›
CSC is an ancient technique utilized by mathematicians to define geometric shapes. Basically you can reproduce a geometric shape just by using a straightedge (without measurement marks) and a compass.
In graphic design, grid is a common construct used to organize information. CSC is just a generalized version of the grid. You can have diagonal lines, curves and other features more essential for logo designs.Read More›