When to start the process:
I am starting a new business. I need a business card and a website - We've developed a new product and it needs a name and a logo yesterday
Will our identity work on the web? - We are a great company with cutting-edge products. We look behind the times
We lack visual consistency and we need a new brand architecture - All our marketing looks like it comes from different companies
Reasons to invest in Brand Identity:
An identity helps manage the perception of a company and differentiates it from its competitors. A smart system conveys respect for the customer and makes it easy to understand features and benefits.
Strategic brand identity, works across diverse audiences and cultures to build an awareness and understanding of a company and its strengths. By making intelligence visible, effective identity, seeks to clearly communicate a company’s unique value proposition.