Brand Identity

When to start the process:

New company, new product:

New company, new product:

I am starting a new business. I need a business card and a website - We've developed a new product and it needs a name and a logo yesterday

Revitalize a brand identity:

Revitalize a brand identity:

Will our identity work on the web? - We are a great company with cutting-edge products. We look behind the times

Create an integrated system:

Create an integrated system:

We lack visual consistency and we need a new brand architecture - All our marketing looks like it comes from different companies

When companies merge:

When companies merge:

We want to build on the brand equity of the merging companies - Two industry leaders are merging. How do we manage our new identity?

Brand Identity Process

Reasons to invest in Brand Identity:

 

 

Make it easy for the customer to buy:

An identity helps manage the perception of a company and differentiates it from its competitors. A smart system conveys respect for the customer and makes it easy to understand features and benefits.

Make it easy for the sales-force to sell:

Strategic brand identity, works across diverse audiences and cultures to build an awareness and understanding of a company and its strengths. By making intelligence visible, effective identity, seeks to clearly communicate a company’s unique value proposition.

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