Last month, we mused on whether Google’s Alphabet website, in particular its new typeface, dropped hints about a new logo for the search giant. And now Google has announced exactly that, plus a new identity family as the company cements its new corporate position as part of the Alphabet group.Read More›
CSC is an ancient technique utilized by mathematicians to define geometric shapes. Basically you can reproduce a geometric shape just by using a straightedge (without measurement marks) and a compass.
In graphic design, grid is a common construct used to organize information. CSC is just a generalized version of the grid. You can have diagonal lines, curves and other features more essential for logo designs.Read More›
Apple’s campaign to promote the new camera on its freshly-launched IPhone6 might not have been the most innovative advertising stance, however, it reveals a subtle change of direction for the company; a shift towards luxury and right-at its heart lies the Apple Watch.
And it’s not alone in trying this: Starbucks convinced America that spending €4 a day on a fancy coffee is an affordable act of self-indulgence whilst. Nike makes people believe they will perform better wearing a €300 piece of sportswear. All of these brands are creating a new kind of collective and inclusive aspiration that tugs hard at emotions and personal motivations.Read More›