About Bodoni

From a New Order album cover to cigar packaging by Paul Rand, check out the new exhibition from paper company Fedrigoni who showcases some outstanding uses of Italian typeface Bodoni. The show presents a look at posters, packaging, book covers and album art created using Italian typographer, printer and typesetter Giambattista Bodoni’s most famous typeface.

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How fonts impact your mood

When we interact with other people we use our voice, facial expressions and gestures to convey a wide range of emotions. Typefaces are the facial expressions and gestures of Graphic Design.

 

 

“Type can be seen as mirroring the emotions we display in the real world through our facial expressions and gestures.”

 

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Narratives in business

The importance of a good narrative in your business

We are people and we love stories. But, when we talk about narrative in business, what we really mean?

Narrative is the story of you and your company that lets your market instantly:

– connect,
– relate,
– like, and
– trust you.

A story shows people that you’re not just “another” business… You’re “THE” business

They instantly understand why you’re different. And why you’re better.

You will attract people with the same common sense of value. People that believe in what you believe.

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User Experience

Designing Delightful Experiences

It’s often said that your website is like a shop window into your business. Just as you would design your shop to offer a comfortable space and great experience, the same applies to your online visitors. Creating a delightful environment online means that people will enjoy the time they spend on your website and ensure they keep coming back.

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